Make an impression with cloud-POS and digital signage
Companies that embrace sales both at showrooms or stores, as well as online, will benefit greatly from an integrated solution where data on products, orders and customers are shared across. It provides more central maintenance and often far better experiences for your customers.
Raymeon Glow is a Point of Sale (POS) software that integrates with the Orbit B2C platform. Thus, Glow is also indirectly integrated with Nexus. These integrations significantly simplify your everyday life by gathering both data and processes centrally, and contribute to a good overall experience for your customer.
We basically see three types of sales from physical location that often take place in combination - below you can read more. Raymeon has extensive experience with all three models so please contact us for initial sparring about your ideas and the opportunities we can provide with thoughtful IT:
1. Sales from the showroom or store that is directly adjacent to your main warehouse
If you focus on online sales, a store adjacent to your warehouse can be a valuable extension of your activities. With Glow (POS), Orbit (online B2C) and Nexus (core system and B2B), you can set up a highly efficient machine where certain items are taken from the store shelves by the customers, while other items must be picked by your staff in the warehouse. The retail space is set up as a warehouse location in Nexus. Through digital signs, your customer can even follow the queue from the warehouse, and Glow prints delivery notes that the warehouse can use on delivery. As is often the case, the warehouse company will own all the goods and let the store buy on a transaction basis - ie when a sale takes place in the store. This facilitates your financial overview and makes your products available to all your sales channels at the same time.
2. Sales from showrooms or stores that are separate from your main warehouse and where some or all items are in the store
If you run physical stores located at a distance from your main warehouse, then you have decided that walk-in transactions and prompt deliveries are an important market segment for your business. Whether you run few or many, stores become an important part of the company's face to the outside, and every single transaction is a chance to connect your customers closer to you.
It is often a good idea to have a strong focus on creating loyal, returning customers, especially when running physical stores. With loyalty systems built into both Orbit and Glow, you can give your customers incentives to visit your store more often.
Digital signage gives you a powerful way to manage your marketing messages from a central team, while keeping relevant and fresh in your communications to the customers visiting your stores. Read more about digital signage below. Digital signs can also convey information from the warehouse, for example when a warehouse order is ready for delivery.
3. Pop-up shops at fairs where a product range is brought and where orders for shipment are recorded
Sales at trade shows, markets, etc. do not have to be done with handwritten receipts, Post-It notes and chaos, which you need to spend weeks cleaning up afterwards. The process can be extremely streamlined: Create an order in Nexus that you fill with the items you want to bring. Install Glow on a tablet and sync Glow with Nexus so that the packed Nexus order now becomes Glow inventory. Visit the fair and record all sales in Glow. You can print receipts and you can keep track of your sales and what you have left of goods all the time. You can also sell items that are not present at the fair and forward them when you get home. When you get home, you fix the order in Nexus so that it only contains what you sold at the fair and puts the unsold items back in your warehouse - and dispatches any orders for shipping.
Voila! - full overview all the way, no orders fighting for the same goods, correct receipts, and a trade report from the fair ready for use in your bookkeeping, and a stock that matches.
Use trade shows to meet new customers, show your products and tell you that you can order online at any time and with the exact same service, just at a distance.
Digital signage and info screens
You may have already looked at solutions for digital signs, ie flat screens that are typically between 40 and 50 inches, and which display short, important messages.
In our eyes, a solution must be robust, simple and as cheap as possible - not unlike prints that most businesses used heavily in marketing not so long ago. This is rarely the case, and most of the solutions available on the market are built on relatively expensive hardware at each screen, servers, server licenses and user licenses.
You can potentially use digital signs for both your employees and your customers. If you run stores or showrooms, digital signs are a very flexible way to both manage your marketing messages and renew them periodically.
The robustness we achieve is that the system does not have to be online all the time - and if there is a power interruption then the playlist just starts again after booting again.
We achieve a low price by basing the system on a flat screen that you own or buy (with HDMI input), and a cheap, standard mini-computer with a very slim operating system and a media playback program that we provide.
The media playback program can play video files locally on the mini-computer, or alternatively get live data from Nexus or Orbit.
We continue to develop our solution for the digital signs and if you also prefer simple, robust and cheap systems get in touch - then you can also help characterize the further functionality and development of Sparkle with your ideas and thoughts.